2,235 conversions at 4.87 EGP each
<p>The result: 2,235 conversions at a 4.87 EGP cost-per-action — scaled spend with a stable CPA, not a rising one.</p>
ICAR needed qualified conversions in a competitive Saudi automotive market without letting cost-per-result creep up.
We rebuilt the funnel around a single number — what a conversion is worth — then structured audiences, creative and bidding to protect it. Continuous creative testing kept fatigue down and CPA flat as we scaled.