FEATURED CASE · AUTOMOTIVE · KSA
ICAR.
01 — THE CLIENT
ICAR is a Saudi car-selling platform competing in one of the most crowded, high-intent markets online.
02 — THE CHALLENGE
Acquisition cost was unpredictable and the funnel leaked at every stage — impressions were cheap, but conversions were not.
03 — THE STRATEGY
We rebuilt tracking, segmented audiences by intent, and ran a structured creative test cycle, scaling only what beat the target CPA.
04 — THE PROOF
Real, watermarked screenshots from live campaigns — 184 in the results gallery.
05 — THE RESULTS
2,235
Conversions
315,665
Impressions
2.8%
CTR
4.87
CPA (EGP)
8,835
Clicks
10,880
Total cost (EGP)
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