LIVE RESULTS
SAUDI STORE ▲ 4,275 ordersKASHATI ▲ 2,380 clicks · 0.52 EGPICAR ▲ 2,235 conversionsELITE BEAUTY ▲ 1,764 leads · 1.74 EGPFIFTY FIVE ▲ 738 messagesVAPETOPIA ▲ 594 orders5R CAFE ▲ 300 messagesDR.BENZ ▲ 205 leadsGOLDEN VIEW ▲ 93 qualified leadsSAUDI STORE ▲ 4,275 ordersKASHATI ▲ 2,380 clicks · 0.52 EGPICAR ▲ 2,235 conversionsELITE BEAUTY ▲ 1,764 leads · 1.74 EGPFIFTY FIVE ▲ 738 messagesVAPETOPIA ▲ 594 orders5R CAFE ▲ 300 messagesDR.BENZ ▲ 205 leadsGOLDEN VIEW ▲ 93 qualified leads
Original data · بيانات أصلية

What ads
actually cost.

Most “benchmarks” online are estimates, or averages imported from other markets. These are not — every number below is a real result from a campaign we ran in Egypt & the Gulf, already published as a client case study.

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COST PER LEAD · EGYPT~6x spread
1.74
EGP · Aesthetics · Elite Beauty
10.66
EGP · Real estate · qualified

Both campaigns were successful. A benchmark is meaningless without the customer value behind it.

كل رقم هنا نتيجة حقيقية من حملة شغّالناها فعلًا — منشورة أصلًا كدراسة حالة لعميل. مفيش تقديرات ولا متوسطات مستوردة من أسواق تانية.

The cost ladder

Cheapest to priciest.

8 campaigns, sorted by what one result cost. Hover or tap a row to open the campaign behind it. Metrics differ — a click is not a lead — so compare with care.

CHEAPEST → PRICIESTEGP per result · different metrics
E-commerce (Gulf) · Saudi Store — full-funnel (Saudi Arabia)4,275 orders
KASHATI · GULF
0.00EGP
Cost per click · Retail (Search)
2,380 clicksGoogle Search + ShoppingGulf

High-intent search delivered clicks well below social benchmarks.

ريتيل (بحث) · تكلفة الكليك: حقق البحث ذو النية العالية نقرات أقل تكلفة بكثير من معايير السوشيال ميديا.

8
campaigns in the set
1.74–10.66
EGP per lead, low → high
~6x
lead-cost spread
The raw table

The data.

Egypt, Saudi Arabia & the Gulf · free to cite with attribution

#INDUSTRYMETRICCOSTVOLUMECHANNELMARKET
01
Automotive
ICAR · السيارات
Cost per conversion4.87 EGP2,235 conversionsMetaSaudi Arabia
02
Aesthetics & Medical
Elite Beauty · التجميل والطب
Cost per lead1.74 EGP1,764 leadsMeta messagingEgypt
03
E-commerce & Retail
VapeTopia · التجارة الإلكترونية
Cost per conversation1.13 EGP594 ordersInstagramEgypt
04
Retail (Search)
Kashati · ريتيل (بحث)
Cost per click0.52 EGP2,380 clicksGoogle Search + ShoppingGulf
05
Real Estate
Golden View · العقارات
Cost per qualified lead10.66 EGP93 qualified leadsMetaEgypt
06
E-commerce (Gulf)
Saudi Store · تجارة إلكترونية (الخليج)
OrdersFull-funnel4,275 ordersMetaSaudi Arabia
07
Food & Beverage
Fifty Five Cafe · المطاعم والكافيهات
Cost per conversation1.36 EGP738 conversationsMeta messagingEgypt
08
Aesthetic Clinics
Le Rêve · عيادات التجميل
Cost per conversation5.68 EGP387 conversationsMeta messagingEgypt

Each row corresponds to a published case study. Costs are as recorded in the ad account at the time of the campaign.

What the data says

Five findings.

Conclusions we can defend from the table above — not generic advice.

FINDING 01

Cost per result varies ~6x between industries.

The cheapest lead in this data (1.74 EGP, aesthetics) and the most expensive (10.66 EGP, real estate) differ by roughly 6x — and both campaigns were successful. A benchmark is meaningless without the customer value behind it.

تكلفة النتيجة بتختلف حوالي 6 أضعاف بين المجالات

أرخص ليد في الداتا دي (1.74 جنيه، تجميل) وأغلى واحد (10.66 جنيه، عقارات) بينهم فرق 6 أضعاف تقريبًا — والحملتين نجحوا. المعيار بلا معنى من غير قيمة العميل وراه.

FINDING 02

Conversations beat forms in the Egyptian market.

Across four separate accounts, messaging objectives produced results between 1.13 and 5.68 EGP. In Egypt a large share of buying happens in chat, and campaigns built for that consistently outperformed form fills.

المحادثات بتغلب الفورمات في السوق المصري

عبر أربع حسابات مختلفة، أهداف الرسايل جابت نتايج بين 1.13 و5.68 جنيه. في مصر نسبة كبيرة من الشرا بتحصل في الشات، والحملات المبنية على ده تفوّقت باستمرار على فورمات الليدز.

FINDING 03

Search clicks cost less than social clicks at high intent.

Google Search and Shopping delivered clicks at 0.52 EGP — below what comparable social traffic cost in the same period. When someone is already searching for the product, you compete for a smaller, warmer audience.

كليكات البحث أرخص من السوشيال في النية العالية

جوجل سيرش وشوبينج جابوا كليكات بـ0.52 جنيه — أقل من تكلفة ترافيك سوشيال مشابه في نفس الفترة. لما حد يكون بيدوّر على المنتج أصلًا، انت بتتنافس على جمهور أصغر وأدفى.

FINDING 04

A higher cost per lead is sometimes the correct outcome.

The real estate campaign deliberately ran a higher CPL (10.66 EGP) because qualification questions filtered out unserious enquiries. Fewer, better leads protected the sales team's most expensive hours.

تكلفة الليد الأعلى أحيانًا بتكون النتيجة الصح

حملة العقارات اشتغلت بتكلفة ليد أعلى (10.66 جنيه) بقصد، لإن أسئلة التأهيل فلترت المهتمين غير الجادين. ليدز أقل وأحسن حمت أغلى ساعات فريق المبيعات.

FINDING 05

CPA did not degrade as spend scaled.

The automotive campaign held 4.87 EGP per conversion across 2,235 conversions. Rising cost as you scale is common but not inevitable — it usually signals creative fatigue rather than a hard audience ceiling.

التكلفة متدهورتش مع تكبير الإنفاق

حافظت حملة السيارات على 4.87 جنيه للتحويل عبر 2,235 تحويلًا. ارتفاع التكلفة عند التوسّع شائع لكنه ليس حتميًا — وغالبًا ما يكون مؤشر إرهاق للمحتوى الإعلاني لا سقفًا للجمهور.

Free to cite

Use this data.

Quote, publish or reference it — in an article, a deck, or a pitch. All we ask is attribution and a link.

Red Octopus, “Real Ad Cost Benchmarks in Egypt & the Gulf” (2026).
https://redoctopuseg.com/benchmarks
CC BY 4.08 campaignsEgypt · KSA · Gulf
FAQ

Questions.

01How much does a lead cost in Egypt?+

In our own campaign data it ranges from 1.74 EGP for aesthetics to 10.66 EGP for qualified real estate leads — roughly a 6x spread. The right number for you depends on what a customer is worth, not on an industry average.

02Where does this data come from?+

Every figure is a real result from a Red Octopus campaign, already published as a client case study. We publish no modelled, estimated, or industry-averaged numbers on this page.

03Can I cite these benchmarks?+

Yes. The data is free to quote, publish or reference with attribution to Red Octopus and a link to this page.

04Why do costs vary so much between industries?+

Because customer value varies. A real estate lead worth tens of thousands justifies a cost that would bankrupt a low-margin retail campaign. Auction competition, creative quality, and how tightly you qualify leads also move the number.

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