A question we get constantly: phone or camera? The answer isn't "camera is better" — it depends entirely on where the video will live.
Mobile reels day — 6,000 EGP
You get 3 to 5 reels in a day, shot on smartphone with wireless mic and lighting, on location, edited with captions. Right for a steady stream of social content.
And critically: on TikTok and Instagram, native-looking content wins. Those platforms punish ads that look like ads. A phone video with a strong hook beats an expensive production.
Professional camera production — 12,000–30,000 EGP per day
Full crew, camera kit, lighting, audio, professional editing and colour grading. You need this when the video formally represents the brand: an ad, a company film, premium content, or anything that has to keep working for years.
How to decide
- Ongoing social content → phone. Speed, volume and authenticity matter more.
- Ad or company film → camera. Quality represents the brand.
- Premium product → camera. Cheap imagery devalues the product.
- Testing an idea fast → phone. Prove it before investing.
The first second decides everything. A hook isn't a pretty shot — it's a promise worth the next second.
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See our production service and reels we've made.
How much does a reels shoot cost?
A mobile reels day is 6,000 EGP and produces 3 to 5 reels, including smartphone, wireless mic and lighting, on-location shooting, editing and captions.
When do I need professional camera production?
When the video formally represents the brand — a TV-style ad, a company film, or premium content. Full production runs 12,000–30,000 EGP per day with crew, lighting, audio, editing and colour grading.
Is phone footage good enough?
On social, yes — often better. TikTok and Instagram reward native-looking content, and a phone-shot video with a great hook outperforms polished production that looks like an ad.