The most common question we get: I want to get into digital marketing — where do I start? The answer you'll find in most content is "take courses", and on its own that's the worst advice available.
The part nobody tells you
Nobody gets hired in marketing because they finished courses. They get hired because they have work they can show. A course gives you the vocabulary; real work gives you the job.
In an interview we won't ask what you learned. We'll ask what you did.
The right order
- Pick one specialism — social, paid ads, content, design or SEO. Not all of them.
- Learn the fundamentals fast — two or three weeks is enough to understand the language and the tools. Don't spend six months watching.
- Work on something real — the critical step. A friend's business, your own project, or an account you run free for two months.
- Measure the result — engagement, orders, leads. That number is what gets you hired.
- Build a portfolio — three real pieces with outcomes beat twenty practice designs.
- Apply, and apply a lot — rejection is part of the process, not the end of it.
What actually sets you apart
- You can explain a decision and why you made it — that shows you think, not just execute.
- You know the number — "engagement went up" is weaker than "engagement rose 40% in two months after we changed the content mix".
- You write well — in marketing, writing is a core skill, not a bonus.
- You're curious — you test things, you read, you follow what's happening.
To see what real roles ask for, here's what we hire for: Graphic Designer, Reel Creator, Social Media Specialist, Account Manager.
We're hiring. See our open roles — we read every application ourselves and reply either way.
Do I need a marketing degree?
No. In this market the work speaks louder than the certificate. What gets asked in an interview is: what have you done — show me. Someone with a degree and no work loses to someone with no degree and a real portfolio.
Which specialism should I start with?
One. Social media, paid ads, content, design or SEO — pick one and get genuinely good. People who try to learn everything at once end up average at all of it, and nobody hires average.
How do I get experience with no experience?
Work on something real: a friend's small business, your own project, or an account you run free for two months. Any real work with a result you can explain beats ten courses.