“How much for a logo?” is the wrong question. A logo is a file; a brand is a system that makes you recognisable everywhere your customer meets you. Here’s what branding really costs in Egypt — and what you should get for the money.
What you're actually buying
Price scales with scope. At the low end you get a logo. Higher up you get a full identity system: logo, colour system, typography, usage rules, and templates your team can’t accidentally break.
- Logo only — a mark, minimal system. Fine for a quick start.
- Visual identity — logo + colour + type + basic guidelines.
- Full brand system — identity + applications + motion + a proper brand book.
- Rebrand — strategy, migration and rollout across every touchpoint.
A cheap logo you outgrow in a year is more expensive than a system that lasts.
The test of real branding
A real identity survives the real world — a 16px app icon, a one-colour receipt, a low-budget banner in bad light. If it only looks good in the pitch deck, it isn’t finished.
Why a system beats a logo
The value of branding compounds only when it’s applied the same way, everywhere, for a long time. That’s why we ship identity systems with rules — not just a logo file.
See identity systems we shipped last month on our work page, or get a branding quote.
Real numbers: we publish actual cost-per-result data from our own campaigns across 8 industries in Egypt and the Gulf — cost per lead, per conversation, per click, all from published case studies rather than estimates.
How much does branding cost in Egypt?
It depends entirely on scope. A logo alone is one price; a full brand system — logo, colour system, typography, usage rules, and templates — is another. The honest way to think about it: a cheap logo you'll outgrow in a year costs more than a system that lasts, once you count the rebrand.
What's the difference between a logo and a brand identity?
A logo is a file. A brand identity is a system: how you look, sound, and behave everywhere a customer meets you. The logo is one component. Buying only the logo is why most brands look inconsistent six months later.
How long does a branding project take?
A focused identity typically runs several weeks; a full brand system with applications and motion takes longer. The variable isn't design speed — it's decision speed on your side. Projects that stall almost always stall on approvals.