Best Paid Ads Agency in Egypt: How to Choose and What It Costs

In Egypt, anyone with a laptop is now an "ads agency". The wrong choice costs you a year and a budget; the right one changes the business. Here's how to tell them apart.

Ask about numbers, not portfolios

Anyone can show pretty work. Ask: what did a result cost? How did that number move over months? What did you test and what failed? Agencies that measure answer with numbers. Agencies that don't answer with adjectives.

Red flags

• Guaranteed results — nobody controls the auction.
• Reports made of reach and impressions — metrics that feel good and pay nothing.
• Refusing to explain where budget goes.
• Owning your accounts — the most dangerous one.

The three pricing models

1. Fixed retainer — 10,000–18,000 EGP/month

Clearest and easiest to plan around. Best when spend is steady or under 50,000 EGP/month.

2. Percentage of spend — 25%

Available once monthly spend exceeds 50,000 EGP. The fee scales with your budget, which suits variable or seasonal spending.

3. Hybrid — 15% of spend + 5% of net profit

A lower fixed fee with shared upside. This is the model that ties part of our income to your actual result — we win when you win.

If an agency won't talk about cost per result, it isn't measuring.

What actually decides campaign success

Creative is the biggest lever by a distance. Targeting delivers the ad; creative decides whether anyone stops. Then the offer, then the landing page. Targeting tweaks are usually the smallest lever despite getting the most attention.

Want ads measured by cost per result? — see the full price list and build your own quotation in seconds.

See our real numbers and our media buying service.